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In other words, the complicated upgrade paths won’t affect more than 95% of Windows buyers. “For the vast majority of people that get Windows 7, most will move to new hardware,” said Parri Munsell, Microsoft’s director for consumer product management. Microsoft doesn’t think the upgrade hassles are a problem, since more than 95% of Windows license sis sold through OEMs anyway – that is, on new machines. “Any user that reads all those steps is probably going to freak out,” Schiller believes, “If you have to go through all that, why not just buy a Mac?” Apple will most likely also mention the upgrade hassles Windows 7 buyers will have to go through. The campaign will focus on promoting that Macs are more secure than Windows and are better suited to accompany iPods and iPhones. “It presents a very good opportunity for us,” Schiller said.Īpple is planning to capitalise on the launch of Windows 7, and will launch a marketing campaign to lure people away from the Windows platform. Schiller stated that Apple sees the release of Windows 7 as the best opportunity in years to further grow the Mac platform at the expense of Microsoft. In anticipation of the Windows 7 release, and what it could possibly mean for Apple, BusinessWeek interviewed Phil Schiller, Apple’s senior vice-president for marketing.

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A lot of people also believe it will put a halt to Mac OS X’s growth, but I personally think we need to remember the timeless quote form Steve Jobs: “We have to let go of the notion that for Apple to win, Microsoft has to lose.”

After the commercial disaster that is Windows Vista, it is believed the new release will turn the tide for the world’s biggest software maker. On October 22, Microsoft will unleash the much-anticipated Windows 7.
